INSTICK · JUST ADD WATER
One little stick turns a bottle of water into a flavorful experience — no sugar, no compromises.
01 · The Idea
INSTICK is a powdered drink mix in a stick: tear it open, pour it into water, and mix. No heavy bottles, no hauling groceries — flavor is always in your pocket.
02 · The Mission
We set out to replace sugary drinks: rich, full flavor with 0 g sugar, low in calories, vegan and kosher. Your body gets water — your taste buds get a treat.
03 · The Variety
Five categories — from classic drinks and iced tea to milk flavors, isotonic sports drinks and energy drinks. New flavors arrive every season, so there’s always something to discover.
"The flavor stays. The sugar stays out."
Flavors to choose from
sugar in every stick
of drink from one stick
vegan drink range
flavor categories
Every flavor is developed by a food chemist and undergoes strict quality control and ingredient screening — in line with Europe’s rigorous standards. From the lab to the stick in your hand.
Launched in Israel exclusively.
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